JARS is a venture capital firm with an expanding ecosystem. Their two public-facing websites — JARS Capital and JARS Management — serve different branches of the business but lacked cohesion, clarity, and visual consistency with the brand’s identity. We partnered with their team to redesign both sites under a unified system. The result: two distinct yet connected experiences that bring their identity to life online.
The brand identity existed, but it hadn’t been explored for web. Our work started with interpreting JARS’ guidelines in a more dynamic, digital-friendly way — adding movement, visual rhythm, and a refined sense of hierarchy. While both sites share key brand elements (like the oval shapes derived from their logo), each one was given its own stylistic nuances to reflect the nature of the business it represents.
Though connected visually, each site serves a unique function. The dual approach allowed us to maintain brand unity while tailoring functionality to each business unit’s goals.
We delivered fully responsive Figma designs, UI kits for both sites, and Webflow builds — including SEO optimization and a CMS configuration for JARS Management. To ensure autonomy, we also ran tutorials and hand-off sessions, giving their team the tools to manage content updates independently.
